Getting the Most out of Potion Play™: Prompting Questions for your Child
We all know that it’s sometimes hard to be grounded. We’ll rush through things without ever pausing to take it all in. It can be a real challenge t...
Practical Magic: Why Potion Play™ Matters
If you grew up in the 80s or 90s, you probably played outside a lot. You’re very familiar with that earthy, grounding feeling of dirt under your fi...
Just Keep Swimming: A Magical Way to Help Your Child Persevere
Remember when you were a kid and the world was full of magic? The smallest things could be transformed into grand adventures with a sprinkle of ...
The Benefits of Potion Play™
Magic is not just for fairytales and Harry Potter. Magic can be found in everyday life, if you know where to look. For example, consider the magic...
Who needs Prince Charming when you have potions to create your own fairytale!
Many children are fascinated by the idea of magical creatures like fairies, unicorns and dragons. While these creatures may or may not be real (th...
The Magic of Mindful Potion Play
Empowering Young Minds with Affirmations and Spells The power of the mind is a wonderful thing. A child's mind is so full of wonder and imaginatio...
How to create Reindeer food at home
Season’s greetings to all our Magic makers across the globe! Whether you're cozying up by the fire as snowflakes dance outside your window, or you'...
Say goodbye to Orange and Black and hello to Gelato inspired Halloween!
If you asked our kids, Halloween has always been about the Candy. So with the trend of PASTEL Halloween this year (Ok let's face it, its been a fe...
Potion Play with Castle and Cubby
We love being able to create magic with other small businesses! We recently had the opportunity to have a play with one of Castle and Cubby’s new E...
Come with us through the wardrobe door. Our magical night with the True Fairies
Come with us through the wardrobe door into our magical night with the True Fairies and our potion making class.
Farewell to 2021. Making Magic through the chaos.
What a year it has been! We have taken this week to reflect on such an incredible year, all thanks to you, our magic makers. We return to work in 2022 with a brand new warehouse, an extended team and so many new magical products in the pipelines. Here’s our round up of our 2021 year!
5 fun ways to entertain kids during lockdown (that last more than 5 minutes).
Well here we are again at Lockdown Number 5. We’ve been here before and we’ve learnt a thing or two about entertaining kids at home during lockdown. These are some of our tried and tested ideas and products that seem to entertain the kids for more than 5 minutes.